BMGEN at Deusto
Interactive and hands-on seminar on Business Model Innovation, at Deusto University, Bilbao, invited by Ana Ortiz de Guinea Lopez de Arana, who I met when she was professor at HEC MOntréal.
Participants will revisit the latest on how to design business models to decrease the risks of innovation or disruption. Participants will apply the BMC to map out business models and value propositions. Design thinking and lean startup will also be emphasized for prototyping, testing and evolving business models. Ground rules and pitfalls in the use of the Business Model Canvas in large corporations will be illustrated. The new visual tools “Innovation Portfolio” and “Culture Map” will be presented and illustrated.
